Magento is a very powerful and fast growing ecommerce script, created by Varien. It is an open-source platform using Zend PHP and MySQL databases. Magento offers great flexibility through its modular architecture, is completely scalable and has a wide range of control options that its users appreciate.
Magento is very powerful and yet intuitive when it comes to presenting your products. You can easily create your products catalog and manage it. You can add more than one images for the same product, review the product and allow creating of wish lists. It allows catalog and product browsing, product filtering and product comparison. You can easily add new products, do batch product update, manage your inventory, easily manage orders and shipments, and integrate different payment methods.
Magento has some great options when it comes to customer service. With Magento you grant your customers the option to create user accounts, track their shopping history, contact you through custom forms, you can also choose different languages and currencies, to fit the needs of your customers.
You can easily integrate Magento into your Google Analytics account and use all its options to analyze the customer behavior on your website and optimize it for better results. You can also use the advanced SEO options of Magento to optimize your website search engine positioning, so it can be found easier by your customers.