Progressive web apps (PWA) are one of the best web technologies for building eCommerce stores. Merchants are investing in web apps to deliver a great app-like experience on the web. It helps them to engage and convert customers effectively.
🔥 Progressive apps are high-performance and fast web applications that make them popular among online businesses. It is the best alternative for eCommerce brands struggling with slow and non-responsive websites. The number of eCommerce brands that invested in PWA is increasing every day. They have generated more value and sales after launching a progressive web app.
Building a PWA is the right decision for an eCommerce business. But only creating a web app will not help you achieve success. If you look at the most successful PWAs, they are committed to offering a better user experience by adding advanced PWA features.
So, don’t lose your time to shine!
If you have a PWA-based eCommerce store or website, it is time to add some innovative features to attract more visitors. A PWA should have 8 Key features to deliver a solid shopping experience.
Table of Contents
8 Key PWA Features to Optimize for Successful ECommerce
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Mobile UX
PWA is a web application that acts like a mobile app. It requires a user-friendly mobile interface with unique features. Remember that it is not a responsive website but a progressive web application with a mobile interface for mobile users.
Make sure that it meets the user’s expectations of a native app. A PWA store offers the same native app feeling while purchasing any order. In case you need any inspiration for creating your own PWA, check out the best PWA examples.
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Social Integration
Social media channels are great platforms for gaining new customers. Integrating Social media platform with your PWA will increase user engagement. Users can log in quickly to your online store via a preferred social media account. It reduces the hustle and bustle of filling out long registration forms for signing up.
Also, Social integration opens more ways for customers to interact with your brand. They can share their reviews and post comments on your store pages. It will improve your brand visibility on social networks and attract high-quality users.
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Live Chatbot
This most preferred feature is the best way to improve customer relationships. Live chat is the best trick and tool to stay connected with your customers. You use it to solve their queries regarding products and services immediately.
Creating a customer-centric business using live chat improves conversion rates.Therefore, it is a key feature to increase purchases, boost customer loyalty, and spread a positive brand experience through word-of-mouth.
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Enhanced Checkout Process
PWA enhancements include the fastest checkout to make online purchases easy. Also,eCommerce store always focuses on increasing online purchases. So, one-page checkout is the way of optimization when you want to enhance business sales.
To help customers check out quickly, you can add an auto-complete address feature, one-page checkout, or one-click purchase. A simple checkout process helps in converting more sales and maximizing revenue.
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Search Engine Optimization
PWA are responsive websites only but behave similarly to a native app. It means that they are indexable and linkable in search engines. However, Progressive websites are not discoverable by search engines. They face some technical challenges that affect their SEO performance.
PWA can provide significant benefits, such as brand visibility and customer acquisition. To ensure PWA is indexable, check our previous blog on the best PWA SEO tips in 2022.
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Push Notification
Web Push notification is the finest PWA feature to engage more users in the store. It helps to connect with store visitors in real-time. A targeted push message can be sent with a one-click to the user.
Successful PWA businesses have implemented push notifications to provide the look and feel the same as the native app. It is also a vital part of their mobile engagement.
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Web Payments API
Payment requests are the way to optimize the payment experience for web users. You can combine shipping, billing details, and payment method in one step.
It enables fast payment processing to pay and buy quickly. A payment request API makes it easy to integrate a payment method to fit user preferences and business demands.
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Secure PWA
Security should be the prior concern of every PWA store owner. Progressive apps are running on a server with a security certificate. It helps to build trust among customers. All online users can access web apps with a secured connection.
It gives them privacy over exchanging data transfer between them and the server. In addition, HTTPS protects payment transactions, secures user accounts, and keeps their communications private.
Let’s Sum Up
These eight must-have features will help you evaluate your eCommerce PWA. You can optimize the app to meet the standard requirement of the users. User experience plays a crucial role in the success of every online store. You can also see the growth in your business if you focus on the mentioned features and try to upgrade them.
