The one-page checkout page is not a new optimization method. For Magento 2 websites, it is the best way to optimize conversion rates and sales. It can help to reduce the cart abandonment rate and increase your business revenue. But why is it not working well?
🔥 The checkout page is an essential part of running an eCommerce Magento store. It is the last step where customers decide whether or not they want to purchase a product. Over 70% of users will leave your online store if the checkout process is complicated.
One-page checkout simplifies the process to encourage more customers and generate more traffic. However, your Magento store already has a one-step checkout page, but customers are having problems. That is not good for your online business.
This blog will share mistakes you should avoid while setting up a one-step checkout page. It can help you avoid mistakes and drawbacks.
Table of Contents
What is Magento 2 One Step Checkout?
One-page checkout refers to the checkout. One-step means customers get a single form to complete the checkout process. All other information is already included, such as shipping and billing, order totals, product details, etc.
🔥, Unlike multi-step checkout, it has only one step to go through the checkout process. Customers can quickly shop for more products. As a result, your store will get more sales.
Setting up Magento One Page Checkout: 8 mistakes to avoid
- Advertisement: While checking out, most customers face searching and choosing issues. It is all because of the advertisements in the last step. Attractive ads for other products will push your customer to go back and search again for their products. They might not come back again.
- Reviews and Feedback: Customers get fed up with sudden feedback or marketing questions at the checkout. For instance, you ask them to review your website or ask for feedback about your service. It makes them leave the store without purchasing.
- Creating an account: Do your website also ask to create an account before customers finish their purchase? It is one of the biggest mistakes which increases the cart abandonment rate. You may know that creating an account requires more details and time. It is a multi-step process. It adds extra time to online shopping. After the payment, you can ask new customers to create an account.
- No Auto-fill: Manual filling of the checkout page delays the checkout. You should use the auto-fill feature to reduce manual fill. For instance, as soon as customers add a PIN code, their location should be identified automatically.
- Unexpected Cost: Your customer is ready to buy a product. They find out the delivery cost during the checkout process. It makes them leave the online store without purchasing. Fees should be displayed if your delivery service does not come for free. Do not hide additional costs from the customers. You should inform the customers there is any delivery service.
- Short Payment Methods: Your online store should accept all payment methods. Customers feel no disappointment when they checkout. Your customers will leave the checkout page if your payment fees are higher than expected.
- No Mobile Compatible: Most users access eCommerce websites from their smartphones. It is important to optimize your one-page checkout for mobile devices. So, customers can easily shop in your store through smartphones.
- Ideal One-Page Checkout: Although it is known as a one-step checkout. Still, the customer has to go through a two-step process. You should organize the page to create a one-step checkout. So customers do not have to go back and forth to change the information.
Read Article: How to Optimize One-Step Checkout of your Magento 2 store?
Use: Best Payment Authorization Plugins
There are other drawbacks with Magento 2 one-step checkout process is not customized. So, it is better to use a one-step extension from Magemart.com. Store owners can easily overcome the drawbacks by installing a third-party module.
Best One-Step Checkout Extension for Your Magento 2 Store
Magemart offers you the best one-step checkout extension to ensure faster and smoother checkout. One-step checkout for Magento 2 will accelerate the entire shopping experience. It helps you to improve customer satisfaction. It can help conversion rates by 40%. You can reduce shopping cart abandonment in the store.
Key Features:
- A smart single page for completing the checkout process
- Registration of customers during checkout
- Customers can select a delivery time and date
- Extra fees are available during checkout.
- You can compose a gift message for a particular order.
- Customizing the checkout page with static blocks.
Sum Up!
I have shared the best solution for Magento 2 one-page checkout. Keep in mind all these mistakes and drawbacks to avoid while setting up the checkout process. We also highly recommend choosing the best module. Our Magento developers can help you build an optimized website.
