Progressive web apps are not just another buzzword. It is a revolution for leading businesses. It is a big step toward providing a highly engaging and native app-like experience at a low cost.
PWA is an essential part of the eCommerce space, where companies use it to improve web appearance and expand their audience.
In this article, we will cover what PWAs are and discuss common benefits of PWA, which clear the value of Progressive web apps.
- What is PWA?
- Benefits of Progressive Web Apps
- Three Common Examples of PWA that inspires you
- Is PWA an ideal technology for your brand?
Table of Contents
What is PWA?
A Progressive Web Application is a technology that combines the features of both websites and mobile apps. It enables online businesses to build responsive, scalable, and secure web applications.
PWA eCommerce is an open-source platform that behaves like native apps on the web browser. It uses the same web technologies, such as HTML, CSS, and JavaScript.
Introduced by Google in 2015, PWAs are powerful and fast web applications. It has several features that tell it can be the future of web development. It may replace mobile apps soon.
- Access through the mobile home screen
- Headless eCommerce Configurations
- Push Notifications
- No Need for installation from the app store.
- Easily Run on Android and iOS devices
- Lightweight and faster than native apps
Benefits of Progressive Web Apps
- Boost the Conversion Rates: Brands like Lancome and Aliexpress have seen a growth in conversion rates after turning to PWAs web apps. It also increases the time users spend on websites and no. of pages per session they view.
- Target a Wider Audience: PWA themes work on any browser and operating system. It offers the most effective way to reach new customers. A wide audience can access and share the progressive web apps through a link. Push messages re-engage more people and boast high-response than emails.
- Save Cost and Time Native apps require different versions for the different operating systems. Thus, it increases the cost of development and maintenance, too. PWA for eCommerce reduces the time and cost by creating a single application for android, iOS, and windows./li>
- Increase the sales: PWA technology makes the checkout process painless. It offers native-app-like features that make buying on the go a breeze. A one-step checkout process can boost user engagement by storing the relevant information and shortening the time between the selection of a product and checkout.
- Smooth User Experience: PWA front-end provides a seamless and slick experience to the users. Converting your website into a progressive web application is also a more cost-effective approach. A better user experience means more users on your online web store, which leads to higher conversion rates.
- Fast Loading Speed: If a website takes over 2 seconds to load, mobile users abandon the site. Progressive web apps are super fast and reliable because they use web development technologies and frameworks. It focuses on a smooth and speedy experience.
- SEO-friendly: Search engines can crawl PWAs like other websites. Unlike native apps, progressive applications can help to improve the SEO rankings of your eCommerce business. It offers a brilliant performance that likely increases the SERPs.
- Work Offline Too: It is easy to operate without an internet connection. Download from the website store and load it in your browser automatically. It will let users browse the shopping app and view products when the store is offline.
Three Common Examples of Progressive Web Apps
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Pinterest
Pinterest switched to PWA web apps when their website is running slow on the browser. Only 1% of users turned to sign-ups and install the app for iOS. PWA framework helped them to improve website performance.
- It consumes data storage up to 150KB, much less than android apps(9.6MB)
- The time spent by users increased to 40% more time
- 44% increase in ad revenue rate with PWAs.
- 60% increase in user engagement after introducing PWAs.
- Consume less internet as it can load quickly.
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Starbucks
Because of its fast and scalable performance, Starbucks introduced its own PWA in 2017 for browser and mobile users. It allows customers to browse the menu and nutrition details. They can also customize their orders offline. Since its launch, Starbucks rip the benefits:
- 2x increase in their daily active users.
- 233 KB of data storage, whereas the mobile app needs 148 MB.
- 53% increase in user engagements.
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Twitter
Almost 80% of users access Twitter from mobiles, which gave them insight into how to engage more customers with lower data consumption. So, back in 2017, they launched Twitter Lite for visitors who have a weak internet connection. It uses add to the home screen and push notifications to prompt visitors.
- 600 KB of data space is required to install Twitter Lite.
- 65% increase in pages per session,
- 75% increase in Tweets sent, and
- 20% decrease in bounce rate.
Is PWA an Ideal Technology for your Brand?
Businesses need native apps that offer capabilities like greater reliability, home screen icons, GPS, camera, and push notifications. However, taking a gamble on developing a mobile can be costlier for startups and small businesses.
Here, PWAs can deliver the same features as Native apps at low cost and in maintenance. It can combine both web and mobile world to bring a responsive, mobile web app. So, using PWA technology to develop your brand store can save both money and time.
