{"id":791,"date":"2022-04-07T10:53:54","date_gmt":"2022-04-07T10:53:54","guid":{"rendered":"http:\/\/magemart.com\/blog\/?p=791"},"modified":"2022-08-13T07:53:46","modified_gmt":"2022-08-13T07:53:46","slug":"why-image-alt-text-matters-in-seo","status":"publish","type":"post","link":"https:\/\/magemart.com\/blog\/why-image-alt-text-matters-in-seo\/","title":{"rendered":"Why Image Alt Text Matters in SEO"},"content":{"rendered":"<div class=\"blog_detail\">\n<div class=\"para_top\">Uploading Images with Alt text is not a new concept. You may have heard that alt text is important for web accessibility. It plays a vital role in ranking the website on search engines. It can do much more than show information to screen readers and help visually impaired users navigate the web.<br \/>\nJust leaving an empty HTML image alt attribute can drop your SERPs rankings. In this guide, you will understand how important alt text is for search engines to crawl web pages. But, first thing, let&#8217;s learn what is Alt text and how to use alt text for SEO.\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_23 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/magemart.com\/blog\/why-image-alt-text-matters-in-seo\/#What_is_an_Alt_text\" title=\"What is an Alt text?\">What is an Alt text?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/magemart.com\/blog\/why-image-alt-text-matters-in-seo\/#But_why_is_alt_text_so_important_for_SEO\" title=\"But, why is alt text so important for SEO?\">But, why is alt text so important for SEO?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/magemart.com\/blog\/why-image-alt-text-matters-in-seo\/#How_does_Alt_Text_affect_SEO\" title=\"How does Alt Text affect SEO?\">How does Alt Text affect SEO?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/magemart.com\/blog\/why-image-alt-text-matters-in-seo\/#Magento_Extensions_To_Edit_Add_Bulk_ALT_Text\" title=\"Magento Extensions: To Edit \/ Add Bulk ALT Text\">Magento Extensions: To Edit \/ Add Bulk ALT Text<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/magemart.com\/blog\/why-image-alt-text-matters-in-seo\/#Wrapping_up\" title=\"Wrapping up!\">Wrapping up!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_is_an_Alt_text\"><\/span><a name=\"h-12.1\">What is an Alt text?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"under_h3\">\nAlt text does not show the content only, but the context. It is a part of HTML Code, which describes the image \u200cin the alt tag. Alternative text or Alt text is displayed when an image can\u2019t load properly. SEO professionals add alt text to optimize images for websites online. However, it gets confused with the SEO Alt tag a lot. So, this is how alt text looks.\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"But_why_is_alt_text_so_important_for_SEO\"><\/span><a name=\"h-12.2\">But, why is alt text so important for SEO?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"under_h3\">\n<p>Google search engine focuses more on SEO alt text and keywords used in it. They help in optimizing the website through images and any visual content. Search engine algorithms can crawl web pages when images are easy-to-read and have a description with the relevant keywords content. Indexing the website higher on the Google page needs images with proper alt text.<\/p>\n<p>For a better user experience, \u200cembed images with alt text into the website instead of hyperlinks. The highest-ranking websites on Google and Bings are those with good visual content. If you use a few keywords, they will crawl alt text images faster. It results in linking to the site and helps the Magento store or website gain more traffic.<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"How_does_Alt_Text_affect_SEO\"><\/span><a name=\"h-12.3\">How does Alt Text affect SEO?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"under_h3\">\n<p>Knowing the way to write an alt text for images is important. So that the search engine can read and crawl the visual content. Image Alt text carries focus keywords relevant to the content and shares meaning.<\/p>\n<p>However, while writing alt text for images, keywords are not enough for image optimization. Here are the following ways to create an effective alt text for SEO:-<\/p>\n<ul>\n<li><span class=\"sub_label_bold\">Keep it short: Longer descriptions make it difficult to read by the browsers. Try to keep it around 125 characters. Use the longest attribute for the long description text.<\/li>\n<li><span class=\"sub_label_bold\">Avoid Stuffing Keywords:<\/span> A good alt text works the same as the quality content. Don\u2019t stuff too many keywords, it won\u2019t work.<\/li>\n<li><span class=\"sub_label_bold\">Keep it straightforward:<\/span> Instead of keyword stuffing, try to describe the image in the context, so search engine crawlers can index it higher on the page.<\/li>\n<li><span class=\"sub_label_bold\">Describe the Image:<\/span> Avoid using \u2018 Image of\u2019 or picture of\u2019 in the alt text. The Ultimate alt text displays the content of the image as a coherent image description.<\/li>\n<li><span class=\"sub_label_bold\">Say no to old HTML attributes:<\/span> Try to avoid the older HTML attribute for images that are outdated and make your visual content look bad.<\/li>\n<li><span class=\"sub_label_bold\">Use valuable Image content:<\/span> Include appreciating and informative visual content to the blog. Avoid including screenshots of websites that have no valuable information to show.<\/li>\n<li><span class=\"sub_label_bold\">Review spelling errors:<\/span> Misspelled words affect web crawling and user experience. It is better to check spelling errors carefully to make search engines crawl easily.<\/li>\n<li><span class=\"sub_label_bold\">Avoid adding alt text to every image:<\/span> For better SEO and UX, adding alt text can get you in trouble too. It is not important to add alt text for the images already described in the text nearby.<\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Magento_Extensions_To_Edit_Add_Bulk_ALT_Text\"><\/span><a name=\"h-12.5\">Magento Extensions: To Edit \/ Add Bulk ALT Text<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"under_h2\">There are some good Magento 2 Alt text extensions to add to your website. Images or any visual content play a vital role in bringing organic traffic and better your SEO strategy. It is the right time to install and configure Image Alt tags extensions for Magento to help you add the alt tags and add keywords to your images automatically. It saves time and effort by adding alt text in bulk and adjusting image content after new Google algorithm updates.<\/div>\n<p><span class=\"sub_label_bold\"><Key Features to consider when choosing Magento 2 alt text extension:<\/span><\/p>\n<ul>\n<li>Generate alt text automatically for images whenever you upload a new product image.<\/li>\n<li>Use SEO-friendly image alt text which can easily crawl.<\/li>\n<li>Add meaningful descriptions to improve search results.<\/li>\n<li>Give browser compatibility and load images faster on any device.<\/li>\n<li>Adjust alt text when search engine algorithm updates.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span><a name=\"h-12.6\">Wrapping up!<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"final_para\">Images increase the quality of the content and improve the SERPS ranking of the website. Alt-text is important for SEO and user accessibility. So, try to keep this in mind when you are on the way to crafting web pages and blogs. SEO extension from magemart.com will be the ideal choice to rid manual work of adding alt text. Inserting keywords and image descriptions will create an SEO-friendly Magento store and be easy to crawl.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Uploading Images with Alt text is not a new concept. You may have heard that alt text is important for web accessibility. It plays a vital role in ranking the website on search engines. It can do much more than&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71,12],"tags":[116,121,117,115,84,113,58,83,124,114,123,118,120,122,119],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Image Alt Text Matters in SEO<\/title>\n<meta name=\"description\" content=\"Google search engine focuses more on SEO alt text and keywords used in the website. 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