Benefits of using Magento eCommerce for your Brand?

What is Magento?

Magento is a free eCommerce platform, first released on March 31, 2008. It was developed by Varien using the Zend framework. It offers all the features to build and customize the online store. As a matter of fact, Adobe gained Magento back in 2018 to establish the platform in the market. After that, its popular start growing rapidly among merchants and developers.

Magento was named one of the best eCommerce platforms for creating unique stores in 2020. According to a Techliance report, Magento is one of the top ten eCommerce platforms. One of the best eCommerce platforms for customizing and improving store functionality.

Many eCommerce companies like Nike, Samsung, etc, chose Magento to expand their business. Also, check the list of the biggest companies using Magento to get inspiration for your store.

Basic Features of Magento Ecommerce Platform

Magento is an ideal platform for developing a long-term professional site. Furthermore, this feature-rich platform can design an adaptable shopping cart system. But the important thing is it a free and very professional. Here are the following factors to consider while choosing the best eCommerce platform.

• Inventory Management

  It is in charge of remaining stocks, imports/exports, and product management. Inventory management allows you to track inventory quantities and stocks. It also handles shipments to complete orders.

• Category Management

  Magento 2 allows users to create a product category, add products, change the location, delete it, and hide a category.

• Product Management

  The Magento website depends on product performance, too. Magneto allows handling the backend management, including structuring catalogs, creating descriptions, product pricing, etc.

• Client Account

  It enables admins to view the customer information, account status, transaction history, address, and actions in the shopping cart.

• Payment Option

  Integrate payment methods, including credit card, PayPal, and Google Checkout. Further, It supports external payment modules like Cybersource, ePay, and more.

• Easy Search Technology

  Magento 2 search provides faster response and relevant search results. It helps to boost the conversion rate for eCommerce businesses. Also, it supports search on Google SiteMap.

• Ready Marketing Tools:

  Magento provides access to marketing tools for setting up promotions, sending invitations, and managing channels. In addition, it uses promotional tactics, such as SEO, email reminders, and user-generated content.

• Multilingual and Multi-currency Features:

  To take your site to the global level, use Magento technology to integrate its multi-languages and currency features. It supports various languages and currencies to give a better shopping experience.

• Analytics and Reporting:

  Magento helps you know your customers by integrating with Google Analytics. This analytical tool will generate a report to understand your customers, what they are searching for, and what they are buying.

• Third-party extensions:

  Magento offers free and paid extensions to add new functionality. It can help to upgrade the features of the Magento 2 store as well. Therefore, Magento extensions can help with payment, shipping, tracking, transportation services, etc.

Top 8 Benefits of Using Magento Ecommerce

• Flexible and Scalable:

  Scalability and flexibility are strong features of Magento. It can handle over 500,000 products. Magento offers a free edition for small businesses to start their online business. But, if your business grows, you can switch to an enterprise edition to widen your scale.

  Because of its flexibility, merchants can make any changes to the store. Magento is a powerful tool to bring more sales with a customized and appealing front. You can install ready-made extensions to improve the performance of your store.

• Open Source Platform:

  Magento open-source is a free edition to use. You can set up a Magento store quickly. Even if you have little technical knowledge, you can set up a basic store. It can help you save a lot of money and time.

  Magento commerce edition is easy to adapt, unlike other e-commerce platforms. You can add unique features to give the best user experience. Even, this platform is customizable to meet the needs of shop owners.

• Multi-store Capabilities:

  Large businesses have multi-stores to manage. Magento can help to simplify the multi-store management system. It can help businesses by creating the same admin dashboard for multi-stores.

  It can also create multi-stores that support multiple languages and currencies to better serve your international customers. In the long run, Multi-store support saves business time and money. Store owners can improve business efficiency in each region.

• Mobile-friendly:

  Users are more active on smartphones and tablets. Above that, Magento websites are responsive and accessible on mobiles. Customers can enjoy shopping using stores on the web browser. Following that, you can customize and optimize the store with ready-to-use themes.

• Better Performance:

  Magento mainly focuses on improving user experience and site performance. Also, It can resolve performance issues and page abandonment rates. As a result, the Magento website loads faster.

  Using third-party extensions, store owners can optimize speed and performance. You can use the PWA storefront to enhance your Magento store. That further helps to engage more customers and increase sales.

• Community Support:

  Magento has a huge developer community that makes it more attractive. Developers are always ready to assist and solve technical problems. There are many resources available for programmers to find answers to any question. The Magento development service also helps with development, so you won’t need to waste time hiring them.

• SEO-friendly

  Magento offers SEO features to enhance your store rankings on search engines. Furthermore, It is an SEO-friendly content management system. You can improve search rankings using SEO components, such as

  • Search friendly URLs
  • Google Sitemaps
  • Layered navigation
  • Product Title
  • Keywords
  • Meta tags
  • Meta descriptions

  Magento websites have an integrated analytical tool to track monthly visitors. Besides, this SEO feature can boost your online store’s ranking and conversion rates.

• More Secure:

  When we talk about the best e-commerce platforms, Magento stands out as the most trustworthy. But what makes Magento highly secure? Because it has security components, which are PCI compliance and SSL certificate.

  Moreover, the Magento commerce edition allows the integration of a secure payment bridge that complies with PCI standards. SSL certificates can secure transactions and protect websites from internet threats.

Which business can use Magento?

Magento is the ideal electronic commerce platform for all types of businesses. But, it works best for enterprise-level businesses to handle thousands of products. Well-known Magento customers include Puma, Nestle, Samsung, Ford, and Christian Louboutin.

Concluding Thoughts