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How to Integrate PWA into Magento 2

As a Magento store owner, you must expand your business and approach potential customers. You have come across a popular technology- Progressive web Application. You may know that Magento works best with PWA. The hottest trend is to create a responsive website using PWA in Magento 2.

PWA technology with Magento 2 platform is a new standard to attract mobile and web users. This guide will illustrate how to integrate PWA into Magento 2 to get you started with this new standard. First, let’s learn about this technology and how you can add PWA to your existing Magento online stores.

What is PWA?

Progressive web apps or PWA technology are particularly web apps developed using several technologies, such as CSS, JS, and more. It allows you to take advantage of both native and web apps. Store and business owners can develop PWA web apps to provide a seamless shopping experience for the users, as it behaves the same as native apps.

Progressive enhancements and responsive layouts can create mobile-friendly websites. They are websites but provide all features of native apps. It is fast and active which has tempted many merchants to prefer it as a future business solution.

Key Features of Progressive Web Apps:

  • The Cross-Browser Compatible feature allows customers to use Magento PWA on any device browser, regardless of the operating system.
  • Great reliability and faster speed will reduce data consumption.
  • It doesn’t take any storage space on your mobile device.
  • Get the same-like mobile app look without downloading from the play store.
  • Users can access PWA stores offline and let customers browser their favorite products.
  • Push Notifications allow sending relevant messages and notifications to boost the re-engagements.
  • Allow accessing the store from a PWAs icon added to the device’s home screen.

How can PWA Improve your Magento eCommerce Business?

  • Deduce Bounce Rates

    You may know that a web or app takes more time to load. Because of the poor speed performance, the bouncing rates increase. Here, Progressive web is the ideal solution. It can reduce bounce rates with lightning-fast loading speed and provide a smooth user experience.

  • With Increased Conversion Rates

    Now, PWA pages load faster than traditional eCommerce websites. Also, they are accessible when there is a bad internet connection. Easy navigation between pages allows them to spend more time on pages. As a result, it can increase the conversion rates by 40%.

  • Gain Organic Traffic

    eCommerce industry relies heavily on mobile users. Research shows that over 70% of eCommerce traffic comes from mobile devices. However, some mobile apps and large websites consume more storage and internet data, resulting in a poor user experience.

    Notably, PWA makes it easier for users to shop online through mobile or tablet browsers. Thus, Magento 2 eCommerce stores can enhance brand reputation and enjoy more user engagements.

  • Optimize Search Engine Rankings

    Native apps are needed to download use and shop. But, PWA apps are easy to find on search engines because they are websites. It offers several advantages, such as being linkable, indexable, and fast. Thus, it can boost your store SERPs rankings while providing the same experience as native apps.

Two ways to integrate PWA into Magento 2

You have two options to integrate PWA into Magento 2. Choosing one of them is a tricky job. So, I have prepared the pros and cons of each option to make your Magento 2 PWA.

  • Use Magento PWA Studio

    Merchants can integrate PWA into Magento 2 by coding it yourself. You can use a great tool – Magento 2 PWA studio. Creating a PWA-powered storefront is easy with PWA Studio.

    This tool is compatible to use with the Magento backend and PWA frontend. PWA Studio for Magento 2 is not a full-fledged tool but rather a set of tools that developers can use to build PWAs on top of Magento 2.

    Advantages

    • Independent Web Development
    • Cost-effective and low maintenance
    • Allow customizing the layout
    • Developers help and support

    Drawbacks

    • It takes much time to market.
    • Must be familiar with a programming language such as ReactJS and GraphQL.
    • There is no guarantee using a PWA studio will work for your store.
  • Hiring Certified Magento Developers

    Hiring professionals is the best solution for merchants who don’t feel comfortable building a PWA storefront by themselves. Adobe Magento Certified Professionals have experience building optimized Magento stores to increase conversion rates and improve user experience.

    Advantages

    • Easy to handle your project and delivered on time.
    • Give full attention and proper care to the project.
    • Optimize the frontend design and performance.
    • Faster time-to-market and improved conversion rates.

    Drawbacks

    • PWA projects are expensive.
    • Proper communication is required between you and the service provider.

Closing Words

PWA for your Magento 2 storefront can be the right choice for your business. But it doesn’t guarantee store success. Our Magento experts can help you with planning your future initiatives. We have a team of developers with over 10+ years of experience to check your Magento store performance. Also, find the best technology to upgrade your store.

Please Contact us for more discussion.

Any Atkinson

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