Nowadays, selling online is not an easy task. Your online store needs to be responsive and user-friendly to attract unlimited customers. Getting more sales depends on the platform and its technical aspects. The right platform will help you to expand your existing retail business
There is a range of platforms and online marketplaces available. But, you are here to decide where to sell your products – Amazon or Magento 2 platform. This guide will help you in making a wise decision, after comparing them based on cost, design, flexibility, and so on.
Table of Contents
Comparison Between: Amazon or Magento Ecommerce Platform
Creating a Store
On Amazon, you can sell products as a supplier or reseller. For setting up an Amazon store, you need to create an account and add your products to the list. This eCommerce company has every tool to create your first online store. However, if there’s an issue with your seller account, it can suspend your account and you have no control over your store.
strong>Magento: It is a free eCommerce platform that helps to set up your online store. You can add your design and products and set payment. After that, you are ready to launch the store. It offers a quick way to get up your online brand and live the products for sales.
How much does it cost?
Magento Platform: Magento 2 is a feature-rich platform to create a stunning retail store. It offers extensive features that may cost a significant amount of money. However, this open-source platform is also, so you don’t have to spend much initially.
Some extensions cost hundreds of dollars to add functionality, such as multi-languages, promotional tools, content management, and order and shipping processing. Also, to maintain the servers of large enterprises, you need to hire an in-house development team.
Amazon Ecommerce: Here, you need to subscribe to the seller account. If you want to go for an Amazon FBA account, it comes with a fee. Technically, you are giving a cost to handle your store. Also, it will charge you a referral fee for selling an item. Amazon’s fees are kind of small as you don’t need storage. Only one or two-person is needed to run your online business.
Amazon or Magento Themes
Magento Platform: Magento is a highly customizable and scalable platform to build your Magento store. It comes with a built-in theme to give a stunning visual appearance to the storefront.
It has also a range of premium templates which can be very expensive. Small and medium enterprises mostly prefer platforms like Shopify and Wix for free templates and solutions.
Amazon Ecommerce: There is no such thing as customizing your storefront. Sellers are allowed to customize their product pages, which include title, images, description, and pricing. You can’t do any alterations to the layout and overall page design.
If you want a customized option, go for eCommerce solutions like Shopify or WooCommerce that better fit your needs.
Traffic and Business Sales
Amazon Platform: Sellers love to sell on Amazon as it works as a search engine too. There are nearly 546 million products listed in the Amazon marketplace. Almost 54% of product searches occur on Amazon, now it has surpassed as the most popular search engine in the eCommerce world.
The only problem, the competition is so stiff in the Amazon store. Over 2/3 of clicks happen only on the first page of search results. So, you know the math, right? As an Amazon seller, you need to struggle with raking your brand top in search results.
Magento Ecommerce: Setting your store gives you complete control. You can manage which product to display and what customers should see. Of course, you will face some competition here, but not on the same eCommerce platform. Now, you have to face competitors in the same market. It also means that you can improve traffic and conversion rates through branding and SEO strategies.
Shipping and Delivery of Orders
Magento Platform: Creating a store is not enough. You need to figure out your shipping partners to ship your items. Also, keeping your shipping prices at the lowest is a tough job. You need to manage from packaging to delivery of the products. Outsourcing a shipping partner will require some investments. It can also increase your budget.
Amazon Ecommerce: Do you want to run a business with little or no participation? That is what Amazon does for you. It takes care of everything, from inventory to shipping.
So, which one is best for you?
Magento Platform
Magento is the ideal eCommerce solution for retail owners running larger stores. It can work for medium-sized stores but only some features are helpful for them. Small stores can go for the free version of the Magento platform, where they can get a user-friendly and streamlined solution.
- The Open-source version is free.
- A Powerful and feature-rich solution that scales easily.
- Completely customizable and scalable.
- SEO-friendly
- Paid plans are expensive.
- Need in-house coding expertise to set up the open-source store.
- Extensions are expensive.
Large retailer stores can easily customize and manage the products. They can go for multiple stores and lunch products in different countries. Also, you need to take care of hosting, security, and troubleshooting yourself if you choose Magento 2 open source version.
Amazon
Generally, Amazon is made for small retailers to reach a global audience. It will spare from dealing with technical, marketing, and logistical aspects of managing an eCommerce store. Established stores can enjoy a broad market to sell their products.
- Limited logistical and administrative burden.
- No need to run your own eCommerce store.
- Handle complex back-end logistical tasks.
- Perfect solutions for small and independent retailers.
- Provide access to a large retail marketplace.
- High listing and fulfillment fees.
- No control over designing product pages.
- Relatively high startup costs for the initial order.
Conclusion
This article gave you a clear picture of both platforms. Now, it is up to you to decide which can meet all your business needs – Amazon or Magento.
If you can’t decide, you can go for the third option. You can integrate your Amazon store into Magento to enjoy the best of the two worlds. You will have a vast marketplace offered by Amazon and the level of control with Magento2.
