How are Progressive Apps Beneficial for SMEs?

The mobile industry is the future of all technologies. Progressive Apps is leading the market with its winning capabilities. With Google’s PWA technology, mobile app users can experience native app-like features. Instant apps are always a hit in the tech market. A Progressive web app technology plays a big role in driving profits for small and medium businesses.

🔥 A Small Brief – Progressive Web Apps or PWA are websites with app-like appearance and functionalities. It is a fast, reliable, and engaging platform to offer the best of both worlds- Mobile and Web.

Now, you get a glimpse of Progressive applications and what Google wants you to know about PWA. So, it is time to deep dive to understand how progressive apps are useful for SMEs.

Why is PWA Popular?

PWAs play a crucial role in changing the revenue models of several businesses globally. Here is the list of PWA features that have silenced the naysayers who doubt the power of progressive web app technology.

• Loads faster than traditional websites.
• Use the device’s cache to deliver the content instantly.
• Allow users to install the applications with Add to Home Screen feature.
• Help small businesses to decide on the web app design and theme color.
• Personalize the home screen icon, splash screen, and address bar in the browsers.
• Deliver a greater level of performance with no Internet connection.
• Run push notifications to engage the visitors and improve the conversion rates.
• Secure Online Payments and transactions using HTTPS and SSL certified.
• Require low development and maintenance costs.
• One-step checkout process to reduce cart abandonment for eCommerce.

How can progressive apps solve startup problems?

App Discovery

Almost 3 million apps are present in the play store, and it takes a lot of effort and time to stand out in the crowd. Progressive mobile apps help to be easily noticed with their app-like web pages.

🔥 They are indexable and linkable on search engines, which increases brand visibility and engagements. Users can share or visit frequently through social media channels. It makes your small business more discoverable and stays ahead of the play store apps.

App Installation Fatigue

40% of users download 2-5 apps per month and 35% install 0-1 apps per month. With these stats, you may have realized that there is less chance to get installed. And, PWAs ‌help to overcome this app installation fatigue. But how they are:

• Easy to discover while browsing social media and web browsers.
• App install prompt feature when a user visits web apps repeatedly.
• No need to go to the app store to access web applications on their devices.
• Take less storage space compared to native apps.
• Offer engagement functionalities, such as offline mode, push notifications, etc.

Better App Loyalty

There is a correlation between app retention and app performance across all categories. It shows how many users are using your apps after a certain period. The facility of customized push notifications helps keep the users and decreases the abandonment rates for store businesses.

Better Revenue Model

No Rules, No Stress. Native apps work around the rules of the app stores. These rules will not just curb the extent of creativity, but also take a big chunk of revenue for businesses. Progressive websites will save a large share of revenues earned on app-based purchases.

App Maintenance

Maintaining an app is more expensive and time-consuming. Because it needs time-to-time upgrades to run smoothly in the play store. Startups and small businesses can’t afford high-maintenance apps and their costs.PWAs are easier to handle and require less time to maintain all the resources. It updates automatically, which reduces the time and cost of developers.

How can Small Business Generate Benefits with PWA?

There are over zillions of websites that run on search engines. Being a business owner is difficult to expand your business when all you have is a website. To stay competitive, you must keep up with mobile trends. The progressive web application is the solution to every founder’s dilemma.

Check how a startup can generate benefits by developing a Progressive web app.

• Gain Returning Visitors: PWA gets added to the home screen of the devices, which makes it super easy to remind the users whenever they unlock their devices. It helps to re-engage more returning visitors.
• Drive Leads: With the instant pop-up function, you can send notifications about the latest products and services. Startup owners can personalize push messages based on the count of user visits, pages visited, and the location. It makes a convenient way for your marketing team to drive more sales.
• Real-time Updated Content: Progressive web apps are always in sync with databases in real-time. This functionality helps businesses offer updated content every time they access the application. eCommerce platforms can create engaging content to attract more customers.
• Boost Brand Awareness: Progressive mobile web apps display a splash screen and a full screen that fits any device screen. It helps users to gain a better user experience. SMEs can expect higher user engagements when customers use PWA.
• Improve Mobile Presence: Startups can drive more traffic by delivering an affordable alternative to a native app. PWA comes in handy with greater capabilities, such as less data usage, less storage needed and takes less loading time.

Are Progressive Apps Right for You?

It is a golden opportunity for SMEs to shift to affordable progressive web development since half of the queries come from mobile devices. All the benefits mentioned show that PWA is the future of the mobile market. It is prepared enough to replace native apps. Is it the end of the native apps? No, PWA struggles with a few challenges.

Read this article to understand the Six Challenges of Progressive Web Applications.

But, is PWA the right solution for your startup? There are a few instances that can help to understand why should consider mobile web apps:

• If your users visit your website regularly to check out what’s new.
• If your users want access to all the information in real time.
• Need to undertake a specific set of processes.
• Access the website even in no internet network condition.
• Users of Chrome, Opera, and Firefox browsers.

Now that you have seen it all. Whether migrate it into a PWA or build it from scratch, make a fresh entry in the mobile domain with our Progressive web development solution.