Have you built a progressive web app for your business? So, you may know that progressive web apps are generally websites. They are accessible through the URLs. It offers the best features of both web and mobile apps. So, it comes with a lot of benefits that help you deliver a mobile app-like appearance on web browsers.
🔥 Using web apps offline is not a hidden fact. You have learned about progressive apps that provide offline capabilities. This feature is beneficial for users with a laggy network to browse apps. Besides push notifications, PWAs offer functions, such as access to hardware features, search engine optimization, adding to the home screen, etc.
The biggest advantage of PWA is its powerful URL. Mobile web users find them appealing because of that. Web apps do not have to be downloaded from app stores. If you want to use the URL later, you can save it. Today, we will learn the seven ways to promote PWA URLs as a marketing strategy.
Table of Contents
Seven Ways to Promote your PWA URL
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Using Social Media Channels
Social media is the ultimate platform to reach your target audience. Facebook and Instagram are the most popular channels to drive more traffic to the website. Unlike native apps, users don’t have to download the app. Through engaging posts, you can attract more customers.
Here are tips to gain more brand visibility on social media platforms:
- Appealing and Organic Content: Users respond to posts with valuable content when they browse social media. You can design interesting and creative posts to market the products and why your target audience should visit your progressive website.
- Linking the web pages: For instance, you post an image on your Instagram. So, when a user doubles clicks on the image, a link should show to bring them to your PWA app. In addition, you can include a link in your bio and caption.
- Add icons: You can add social media icons to your PWA app. It shows people they can follow you on social media to get the best deals and offers.
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Offline Promotion
You didn’t hear wrong. URL can be added to external and physical materials. For instance, you are running a restaurant that has its website. You can add the link of your PWA to the restaurant menu and flyers to boost visibility.
While ordering the food, you can ask them to find attractive deals on your website. In that way, you can gain organic traffic, and customers may find it impressive to have a website.
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Create a Referral Program
You may hear that popular brands use referral strategies to bring more traffic. In the referral program, customers can get rewards to promote your product or service. It is a win-win situation for both merchants and customers. Referral codes and links are shared by customers when they will receive a small reward.
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Writing Guests Posts
Guest posts are the best way to rank your website on search engines. You can write guest blogs for your other websites and companies. However, you can include links to the guest’s blog posts to redirect readers to your site. You will attract not only third-party audiences but also potential customers interested in your product/service. External linking of progressive web apps will boost your SEO ranking on web browsers.
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Paid Marketing Strategy
Digital marketing is the next strategy to promote your PWA URL. Running advertisements on popular marketing channels, including Google, Facebook, and Instagram, is part of this process. This campaign will generate a potential customer when a user clicks on it.
Also, you can put ads from third-party companies to generate revenue from your PWA. Likewise, you can earn profits through third-party advertisements and Google ads at the same time.
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Make your PWA SEO-friendly
Search Engine Optimization is another method to promote your PWA. Optimizing your web application can help you rank higher on SERP( search engine results pages). In the native apps, you can’t find them on search engines such as Google.
Progressive mobile apps are linkable and indexable on search engines. You can find them using keywords. Look at our previous article on the best SEO practices for Progressive web apps. You will find successful strategies to promote your PWA URL.
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Cross-traffic strategy
Last but not least, this strategy is simple to do. You can write a blog for your website. Every blog should have internal links that redirect the users to your PWA. You can link one page to another to make the visitors spend more time. Also, creating a blog will bring more visitors to your website and PWA.
In Conclusion
All these seven promotional tips can help you generate traffic and convert them into sales. Business owners can hire digital marketers to implement strategies to leverage the power of URLs. If you want to promote on Google, check out our next article.