Progressive app technology is a great way for small business owners to promote their business. It helps to launch fast, reliable, and responsive web applications. With a native app-like appearance, progressive web apps have already established a presence in the app market.
🔥Some will say it is the best alternative to native apps. It saves time and money for developers and merchants. Users can easily use it when there is a laggy network connection. Unlike native apps, it is accessible through web URLs. So, there is no need to download from an app store.
PWA is a website. It means they are easy to discover by the user on search engines. So, you can promote progressive web applications on social media platforms, such as Facebook, Twitter, and Instagram. Also, it allows you to integrate Google ads to drive more traffic.
Here, we will learn how to promote PWA apps on the popular search engine – Google. Check this step-by-step guide to promote progressive web app on Google.
Table of Contents
Steps to Promote your Progressive Web App on Google
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Create a Google Account
You can grow your business with Google ads. Before that, business owners need an account on Google. Click on this link to create your business account: https://ads.google.com/home/. It will take some minutes. There is no charge to design your first Google ad campaign.
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Determine your business goals
Setting up your goals is the next step after establishing your Google account. It means you need to think about outcomes from Google campaigns. Here is the list of questions to decide your goals for the business:
- What do you expect from ad campaigns?
- What actions do you expect from users once they have clicked your ad?
- How to convince them to buy your goods/ services?
For example, an eCommerce business aims to get more people to buy its products. The percentage of conversion rates defines the performance of PWA eCommerce performance.
Also, you can use the best tool to configure your PWA goals – Google Analytics. It can help to measure the performance of web apps. For setting goals with Google ads, follow this steps:>/p>
Go to Tool & Settings > Conversions > click on blue + button and create your goal > select the option website and submit.
Later, Google will generate a code to implement within your Progressive web app. You can measure the actions performed by the users.
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Keyword Research
This step is crucial to make your progressive apps discoverable and indexable on Google. For web apps, you have to research SEO Keywords to optimize them on Google.
Proper SEO keywords help you drive more traffic to websites. You can also search what your target audience is searching on Google. Here, Google Ads provides you Keyword Planner to research short and long keywords.
Let’s suppose that your site is about clothing for men and women. You can type a black T-shirt for men. Google will suggest countless keywords for your Google ads campaign. You can add those keywords in an excel sheet for later use.
Here are simple rules to select valuable keywords:
- Your keyword should have at least 100 searches per month. ( low searches or volume keywords will not be helpful).
- Select keywords from low to medium competition. The higher the competition, the more you have to pay for ads.
- Select the relevant keywords with your clothing store.
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Create your first PWA Ad
While creating Google ads for your PWA, ensure that you follow these guidelines:
- Take all the space on the screen to stand out in the crowd. Write long descriptions and use a long headline.
- You can add an extension to add extra details or features of the product/service.
- Include the relevant keywords to make an ad more visible on Google.
- Provide the right link to send users on the right web page of your PWA app.
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Launch your App
Now, the last step is to set launch your app. Before that, you need to fix your target audience and set up segmentation.
- Your Target Audience: Let’s say you want to target Gen z in India, who love Unisex T-shirts to go casual. You can take small cities where millennials need attractive T-shirts.
- Demographics: You can adjust Google Ads bids based on gender, age, and household income.
- Approach to Drive Traffic: In the previous step, you selected keywords you would use to target your audience. You also have access to pre-built audiences in your market.
The Last Note
You can promote your PWA on Google more effectively if you keep these things in mind. This article may help you build an engaging and SEO-friendly web app. If your business has no progressive web app, you can start building it today with us.
