Is your Magento website loading very slow? If your website takes 2 seconds to display the content, you can lose visitors every day. Further, it will decrease the conversation rates and drop store sales. Speed plays a crucial role in running a successful Magento store online. Google also ranks faster websites at the top positions. Good speed and high website performance can add value to your business. you have two options to optimize the Magento 2 site performance:
- Magento Speed Optimization Extensions
- Magento Performance Optimization Service
A smooth loading experience and optimized website can make a huge difference in business income. In this way, you can help win your visitors’ loyalty. While choosing the best platform for your store, consider key features and understand how to use them.
- Magento 2 Performance Optimization Extensions
- When should you install the Google Page Speed Plugin?
- Magento Site Performance Optimization
- When should you use Speed Optimization Service?
Table of Contents
Magento 2 Performance Optimization Extensions
Magento can build a robust e-commerce store using HTML, JavaScript, and CSS web technologies. However, Magento 2 website pages work slowly with heavy elements, including larger images, fonts, script files, and videos.
One of the free Magento 2 speed optimization extensions is a Google page speed optimizer. It can help to remove speed issues and optimize the website performance. It has its advantages and disadvantages:
Advantages
- Easy to customize: Magento 2 extensions are a great way to improve the online Magneto store performance. It offers enough features to eliminate slow-speed website issues, such as JS and CSS files.
- Low Cost: It costs less to install and configure the Magento 2 extensions. However, creating customized extensions requires much more, despite that, it costs you much lower than the Magento speed optimization service.
- Automate Diagnostic Feature: Google Page Speed Plugin has a built-in diagnostic feature. It can help monitor the website’s performance automatically.
Disadvantages:
- Don’t Cover All Issues: Optimization Extensions can solve the main issues that affect the website loading speed. It cannot solve all the problems. For example, improvements in server and storage capacity. You need Magento experts to solve the issues.
- Configuration requires technical knowledge: You can install the Magento Page Speed Extensions with no prior technical knowledge. You should analyze the website for a better user experience.
When should you install the Google Page Speed Plugin?
- Convert Images to Webp format and use the Jpeg compress strategy.
- Minify JS, CSS, and HTML files, and merge them.
- Apply a Lazy loading strategy to regulate the number of preload images.
- Implement Advanced JS Bundling and flat tables.
- Use Content Delivery Network to fetch the content from Server quickly.
- Resize images and decrease the resolutions to fit on any device browser.
Magento Site Performance Optimization
Advantages
- Fix all the Issues: Store owners can boost the growth of the store sales using optimizations tactics. Certified Magento Experts can find the performance issues and fix them as soon as possible. Even If your website is customized, specialists can help to catch real issues behind the slow Magento site.
- No technical knowledge needed: It is one of the biggest advantages to hire someone for installing Magento extension. It will add a good piece of optimization. You can go for professionals than doing something with a lack of technical knowledge.
Disadvantages
- Higher Price: Custom development services can be quite expensive for early start-ups. Experts can complete the task at a higher cost as compared to installing extensions manually.
- Site Maintenance: Even though the service includes a 2-month warranty on all customizations made, you still need to check your website performance and introduce changes whenever it’s required.
When should you use Speed Optimization Service?
- Website JS and CSS optimization.
- Combine CSS and JavaScript files.
- Combine CSS and JavaScript files.
- Audit Current Server Configuration
- Enable Gzip Compression
- Reduce the server response time.
- Enable full-page caching to preload the content.
- Keep track of database logs and audit them.
- Customized lightweight themes with optimized content and files.
Final Thoughts
