Progressive web applications are powerful tools for building a mobile presence. Google launched PWA technology in 2015 with the same app-like features. It is challenging for native apps to market and attract mobile web users. A Progressive web app is a perfect solution for businesses to create an accessible link and reach more audiences.
🔥 Building a PWA is part of a marketing strategy. They are several reasons why successful brands such as Starbucks, Uber, Pinterest, etc published their progressive web apps.
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Why Develop a PWA?
- No need to add separate links: Only one clickable link is necessary to deliver the customer experience and increase the Call to Action.
- Ask customers to download the app: PWAs are accessible through web browsers. It reduces the need to guide people to the app store. They can find it on search engines.
- Hassle-free Deployment Process: business owners do not need to go through the hustle of publishing apps and the listing process of the app stores.
- No space needed: As they are websites. It will save valuable storage space on the customers’ phones. Still, customers can enjoy features such as push notifications, integrated cameras, and location features.
- Cheaper to Develop: You no longer need a separate mobile application and website. So, PWA is a cost-effective option to deliver native app-like features and user experience.
Developing a progressive web app for your small business is easy. It offers a wide range of features. If your website switched to a PWA, that was a smart move. Now, you have joined the race with the largest global brands.
🔥You need a successful marketing plan to stay ahead in the app market. So, we will discuss the best PWA marketing strategies to create a strong online presence.
9 PWA Marketing Strategies for Your Business
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Highly Relevant Content
The first step is to produce engaging content for your audience. The content should highlight the products and services offered by your business. But how to create top-notch content for your PWA.
Here are the following steps to use:
- Find out the unique selling point of your brand or business.
- Difference between you and your competitors.
- Write down the mission and vision of your company.
- How does your content speak to your customers? Will it be relatable and convincing? Knowledge and education?
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Marketing with Social Media
Using PWA URLs to market on social media is a huge advantage. Forbes used this PWA marketing strategy to increase visitors. They saw 43% growth in the audience who read the complete articles.
Check the Key social media marketing techniques:
- Posting the content with links.
- Ask questions to understand the interests of your audience.
- Organize events on social media pages.
- Add relevant hashtags to your post on Instagram and Facebook.
- Create groups to build your community.
Track the performance and engagements on each post. Learn how to create a successful content post to publish on all social media platforms.
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Email Marketing
Newsletter and email promotions are one of the best promotion tips for businesses. Create super-engaging content to drive traffic to your PWA. You can create a voting page and feedback forms to grab their attention. But, the content should be in the front and center of your email.
Don’t forget to add the links in the email and newsletters that re-direct the users to the PWA web pages.
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Search Engine Optimization
Progressive applications are indexable and linkable in search engines. You can use web SEO tactics to promote them on Google and other search engines. Search Engine Optimization is the powerful PWA marketing strategy to bring sustainable traffic.
SEO opportunities help brands to an app store through links. Keyword Planner and other SEO tools can drive more traffic to any page of a PWA. Check our previous article on the best SEO practice for your PWA.
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Paid Advertisements
From Social media advertising to affiliate programs, there are many chances to promote your products and services. You can run paid ad campaigns on social media accounts to generate additional revenue.
Google is not limited to search engine optimization. It can also help to create ad campaigns. Go to the Google Ads and design your first ad campaign. Check the ways to promote your PWA on Google.
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Loyalty Programs
Loyalty programs are the way to encourage your potential customers to repeat their purchases. If visitors purchase your products in your physical stores or web app, you can give them loyalty cards. Promote brand with voucher cards and rewards.
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QR codes
QR codes are the new-age marketing tool for online stores. Now, it is a part of the cashless payment methods. Nowadays, popular brands use QR codes to deliver Progressive apps to users.
QR codes can be generated and scanned instantly by users. It can help to convert your visitors to sales.
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Referral Links
Referral links can improve your search engine rankings and establish your brand reputation online. If reputable sites use links that point to your app, it is a good sign for your PWA.
So, here are PWA marketing techniques to increase the no. of referral links:
- Make viral content that popular blogs, websites, and social media channels mention.
- Collaborate with magazines and online newspaper channels to add your links to their websites.
- Influencers and online customers can also help to share your links and get more customers.
- More quality content and highly searched keywords help you gain more referral links from credible sites.
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Offline Mode
Your users can access the web applications offline. Besides their data caching capabilities, PWAs make it easier for brands and business marketers to use their sites offline. When internet availability is inconsistent in emerging economies, they are great for spotty connections.
The Last Notes
PWA apps have similar capabilities to native apps. All these PWA marketing strategies can help to promote your web apps effortlessly. Compared to native apps, web applications offer numerous ways to do paid and organic promotions. Hire our PWA development agency to handle the development and marketing of your PWA.
